Filling out the Services section tells Google what you offer and answers customer questions on your listing. Most profiles leave it half empty.
Bing Places is Microsoft's version of a Google profile, and Bing data feeds Copilot and ChatGPT web answers. Claiming it is a low-effort AI-search win.
Every iPhone defaults to Apple Maps and Siri, which pull from Apple's own listings, not Google. Claiming your Apple listing reaches those customers.
AEO is getting your business named and cited by AI tools like AI Overviews and ChatGPT. It builds on local SEO with answer-first content.