Filling out the Services section tells Google what you offer and answers customer questions on your listing. Most profiles leave it half empty.
Treat Google Q and A as a public FAQ you control. Seed your own questions, answer clearly, and watch for wrong answers from the public.
Write a clear description that says what you do, where you serve, and who you help, most important details first. Here is the formula.
There is no magic number. Add real, recent photos regularly to earn more views and clicks. Here is what to post and how often.