How to Write a Google Business Profile Description
Write your Google Business Profile description in plain language that tells people what you do, where you work, and who you help, with the most important details first. You get up to 750 characters, and the opening sentence is what most people actually read.
What to include
Lead with your main service and your service area, such as what you do and the cities you cover. Then add what makes you a good choice: years in business, specialties, and the kinds of customers you serve. Keep it readable and specific, and write the way you would explain your business to a neighbor. A well-optimized Google Business Profile uses the description to reinforce the same services and areas listed elsewhere on the profile.
What to leave out
Do not stuff the description with city names and keywords. It reads badly to customers and does not help you. Google has said the business description is not used to rank your profile, so writing it for a human is the right call. Also leave out web addresses, phone numbers, and promotional or sales language, since Google can reject descriptions that include them.
Why it still matters
Even though the description is not a ranking factor, it is often the first paragraph a customer reads before deciding to call. A clear, confident description that answers what you do and where builds trust in a few seconds. Pair it with real reviews and complete profile fields, and you give searchers every reason to choose you over the listing next to yours.
Common Questions
Does the Google Business Profile description affect ranking?
No. Google has said the business description is not used to rank your profile. Write it for customers: clear, specific, and easy to read.
How long should the description be?
You have up to 750 characters. Put the most important information in the first sentence or two, since that is what most people read before deciding.
Not sure your profile is set up to convert? Get a free analysis and we will review how your Google presence reads to a customer.
